Monday, 10 April 2017
Jaeger-meisters no more
And so, farewell to yet another British institution, with the announcement that the 133-year-old Jaeger Clothing has gone into administration - hot on the heels of such venerable rivals as British Home Stores, Austin Reed (although its brand was rescued by Edinburgh Woollen Mills, its stores were not) and Aquascutum (bought out by the Chinese).
The Jaeger company was formerly known as Dr Jaeger’s Sanitary Woollen System, yet over the years developed stylish clothing lines that were the occasional favourites of such disparate fashionistas as Audrey Hepburn, Marilyn Monroe and the Duchess of Cambridge; it was certainly always renowned for its sturdy woollens, stylish overcoats, tailored suits and... sexy underwear!
...and bathing costumes.
It was the absolute epitome of post-War style...
...and embraced the oh-so-trendy 1960s...
...with lesbians, apparently.
And now, with a whisper not a scream, the most famous purveyors of the classic camel coat are no more.
RIP, Jaeger (1884 - 2017)